Niche Social was born out of frustration and a shared passion for creative authenticity. Founded by two college friends—one a skilled video editor and the other a social media strategist who had worked at agencies—the idea behind Niche Social was simple: to break away from the endless stream of generic, uninspired, and low-quality content flooding social media.

Both founders had spent years in the industry, watching as brands pushed out content that felt disconnected from their true identities. The standard approach was predictable and lacked creativity, and they knew there had to be a better way. Drawing from their unique skill sets, they decided to combine their strengths to create something new—a social media agency that specialized in high-quality, niche-specific video content that truly resonated with audiences.

With a modern vintage-inspired vibe, Niche Social quickly set itself apart. They focused on crafting compelling video stories that captured the essence of each brand, elevating their social presence with authentic, engaging content. They weren’t just about getting likes or shares—they were about creating experiences that connected brands with their communities in meaningful ways.